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Digital Strategist & Solutions Designer
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Lambertville, NJ
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Who I Am:
A digital strategist and solutions architect with 15 years of broad digital fluency, strategic experience, and inventive problem-solving, who is constantly asking “What If…?”
Trusted by nonprofit, D2C, B2B, and healthcare clients to turn “How the hell do we even do this?!” into “Oh my god, I can't believe you did it!”
Creating memorable and engaging tactics and efficient, scalable digital solutions. while juggling complex technical obstacles, strategic goals, and stakeholder needs? No problem.
Relentlessly curious (for better or for worse), constantly excited by new ideas, and always just looking to make something really cool.
Experience:
SOLSTICE HEALTHCOMMUNICATIONS
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2014 - 2025
Something I'm proud of: I worked to ensure that my team was ready for just about any challenge thrown our way.
Need a VR proof of concept for a pitch? We learned Unity in a week.
Multiple API integrations between new and legacy systems? We built the middleware in two days.
Need to explain the difference between machine learning and generative AI? We had those slides by EOD.
Through ideating on new or unfamiliar tech just for fun (especially when it wasn't relevant to client work) and focusing on "What Ifs" like “What if we tried this?” or “What if it worked like that?”, I was able to use the team's own nerdy curiosity against them to find answers, and in doing so, we always had, at minimum, a base knowledge of most new technologies we might encounter in a pinch.
... and they never even knew what hit them.
Positions Held:
- Head of agency's digital department (2020-2025). Managed cross-functional digital team responsible for client and in-house innovation, development, UX, campaign, analytics, digital transformation, and more.
- Oversaw, planned, executed, and deployed 8-10+ major digital projects annually ranging from websites, digital ecosystems, $100k+ multichannel programmatic campaigns, platform integrations, and more for roster of both US and ex-US clients.
- Designed and delivered one-off and end-to-end digital tactics/systems/solutions which employed novel technologies, performance strategies, digital platforms, experiential elements, and more.
- Led digital implementation, managing both internal and external teams, ensuring that projects were delivered on time, in scope, and provided extraordinary value to both user and client
- Developed & implemented comprehensive digital outreach & engagement campaigns, exceeding industry KPI benchmarks across diverse audience segments.
- Led stakeholder discovery meetings and workshops collaborating with client, internal, and external cross-functional teams to translate complex stakeholder needs into sustainable solutions designed to address both short- and long-term client goals.
- Assessed, recommended, and oversaw implementation of SaaS, cloud, and other digital platforms/solutions weighing stakeholder needs, product efficiency, quality of user experience, costs, and long term scalability.
- Designed digital ecosystems leveraging owned and third-party digital properties, platforms, and technologies to enable automation, seamless data transfer, and interoperability across multiple business functions.
- Conducted deep-dive social listening, audience intelligence, and other market analyses to empower both client and internal teams with actionable data to help drive decision making.
- Provided agency training, guidance, and mentorship to team members across digital and non-digital internal teams to support the growth and development of internal talent and elevating overall organizational understanding, capabilities, and fluency.
- Produced, directed, and created edited video content, animations, and interactive/animated web elements to support pitch development, brand outreach, and consumer education.
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CRYSTAL AUTO MALL
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2014
CROWD DEVELOPMENT GROUP
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2012 - 2013
PRINCETON INTERNET MARKETING
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2010 - 2012
APPLE INC.
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2007 - 2010
2007
Specialist
Skills
Hard Skills
Strategic & Tactical
- Digital Strategy
- Tactical Development and Oversight
- Analytics Reporting & Data-Driven Insights
- Programmatic & Multichannel Campaign Planning
- Digital Ecosystem Design
- Social Listening and Market Insights
- Pulsar, Crimson Hexagon, Sysomos, Meltwater
- Audience Segmentation
- Email Marketing / CRM Platforms
- Conversion Optimization (CRO), A/B Testing
Technical & Platform Fluency
- Platform understanding
- Automation, APIs, Interoperability
- Analytics Ecosystem Management
- Google Analytics, Tag Manager, Search Console
- Front‑end development and CMS platforms
- Webflow, WordPress, HTML
- Generative AI and LLM platforms and Integration
- Campaign Optimization & Testing
- Data Visualization, Dashboards, & Reporting
- Adobe Premiere, Adobe After Effects
Content & Production
- Content Production and Strategy
- Video Production and Professional Video Editing
- Premiere Pro, Final Cut Pro, etc.
- Animation and Motion Graphics
- After Effects, Photoshop, Cinema4d, Etc.
- Generative AI and LLM platforms and Integration
- Campaign Optimization & Testing
- Data Visualization, Dashboards, & Reporting
- Adobe Premiere, Adobe After Effects
Project & Collaboration
- Project Management Tools
- Monday.com, Notion, Asana, Trello
- Animation and Motion Graphics
- After Effects, Photoshop, Cinema4d, Etc.
- Vendor/Partner Selection & Management
Soft Skills
Leadership & Collaboration
- Cross-functional team building and leadership
- Training, enablement, and mentorship
- Stakeholder and client relationship management
- Cross-departmental alignment and communication
Strategic, Creative, & Technical
- Novel Tactical and Solutions Design
- Creative Ideation & Innovative Thinking
- Systems Thinking
- Wide Technical and Digital Knowledge
- Adaptable Decision Making and Problem Solving
Communication & Personal
- Client Education
- Stakeholder Discovery
- Direct, Compassionate Feedback
- Education, Training, and Mentorship
- Offbeat Sense of Humor
- Total Dork
Professional Development & Training
- Apple Creative Training Program
- In-Person - Apple HQ, Cupertino, CA (2008)
- Lominger Management Competencies
- Apple Management Training Program (2009-2010)
- Final Cut Studio / Final Cut Pro Certification
Who You Are:
I am seeking an organization where I can leverage my digital and creative expertise, strategic insight, tactical ideation, and inventive problem-solving to deliver innovative solutions that drive lasting impact, create positive change, empower others, and help shape the organization’s future.
What You Get
An honest and capable team member and leader with a unique perspective and skillset who is always willing to go above and beyond; dedicated to delivering the highest quality final product; focused on driving meaningful impact; invested in the growth and development of the team; offers a unique point of view; and may or may not fully understand effective semi-colon usage — which means we’ve already discussed my greatest weakness.